WHO WE ARE | 39A-Thinking & Doing
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© 2023 by 39A.design

After decades of working in agencies, consulting, and universities, we are experts in design and product innovation. Experience leads our disposition; that innovative ideas need strategic thinking and design activation. Innovators at various sizes and levels of business struggle to bring their ideas to life, they encounter resistance internally and externally from users. We use a hybrid Design Thinking and Lean approach to break down resistance to ideas, and turn critics into advocates.

 

From empathy-based user understanding to rapid prototyping, we know that excellent design and guidance enables ideas for an opportunity, gaining acceptance, realization, and finalization. We believe that our most significant value lies in our ability to help great ideas define resistance and launch successfully.

 
Gap in the
market

39A started as an academic idea that focused on Cincinnati’s start-up ecosystem, and from a desire within the entrepreneurial community to tap into the world-class design talent of the University of Cincinnati’s College of Design, Architecture, Art, and Planning.

Leveraging Experience

We do not do consulting-as-usual.

 

We integrate industry experience with new research and technologies developed in universities.

Leveraging
PASSION

The founders of 39A have a passion for human advocacy.  That passion means we fiercely advocate for users and our clients.